Saturday, July 7, 2007

truth in advertising (sort of.)

Robin, in one of her rare beer moods, brought home a sixer of Beck's Dark from the grocery store. The cardboard carrier has the following claim on it--each line in progressively smaller script:

German Dark Beer

Well, golly gee. Can we make an even more specific claim to excellence? I think there are all of three imported German dark beers available in this country. They need to hang on to their #1 sales spot in that niche, otherwise they'll have to reprint the whole run of carriers to include an even smaller line at the bottom of the original claim. This one would have to read "that's called Beck's Dark".

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